RAS supplier, Pure Salmon Technology, appointed Jens Jensen as the newest member of its commercial team.

With an extensive background in international sales and business development in the global aquaculture industry, Jensen brings a wealth of experience and expertise to Pure Salmon Technology. His appointment comes at a pivotal time as the company experiences increased demand from global markets and continues to pursue its ambition of becoming a global leader in advanced land-based fish farming solutions.

In his new role, Jensen will oversee the expansion of sales activities across key international markets. With a focus on enhancing customer relationships, building strategic partnerships, and identifying new opportunities for our RAS technologies, hereunder waterborne feeding, he will play a critical role in driving growth and maximizing market penetration.

“We are thrilled to welcome Jens Jensen to our team. His proven track record of success in international sales and his deep understanding of RAS and land-based fish farming make him the ideal candidate to lead our international sales efforts. With Jens on board, we are confident that we will further strengthen our position as a leader in the global RAS market. His extensive experience in aquaculture matches our focus on driving market development on fish welfare, digitalization and sustainable solutions that meet the evolving needs of customers worldwide,” said Michael Mortensen, CBDO.

“I am honored to join Pure Salmon Technology at such an exciting time in its growth trajectory. I look forward to working closely with the talented team here. I became highly motivated to join the team when I learned about the ambitions and unique offerings that Pure Salmon Technology has to offer. Especially the highly advanced automation and digital solutions, Njord, our dedicated fish welfare department and our aquaculture academy, which addresses some of the major challenges in our industry right now. I'm looking forward to discussing these and everything else we have to offer with all our dedicated customers,” Jensen said.