Hendrix Genetics appointed Ton Hovers in the role of business development manager for its shrimp genetics in Kona Bay. In this position, Ton will focus on sales and technical services for the shrimp market in Asia. He will work closely with the company’s sales team to create opportunities for excellence in the market.

Ton has over 30 years of industry experience in shrimp nutrition and production throughout Asia. For the past two years, Ton was managing director for De Heus in Indonesia, a global leader in feed nutrition.

Ton will utilize his expertise in technical management and market analysis to help customers succeed in this industry of growing opportunity.